Momentum Continues in 2020

Story posted: 06.02.20

Ashtons held their annual company meeting at Rothamsted Conference Centre on Thursday 23rd January. Over a separate morning and afternoon session, all staff across all offices and roles were in attendance. The aim of the meeting was to reflect on the momentum built up over 2019, commemorate our successes and plan for the year ahead.

We began with a breakdown of our performance for both Sales and Lettings and looked at our market share in AL postcodes. Using data from Rightmove, the largest online property website, we are proud to say we were streets ahead of similar agents in the area. We were number one for new instructions vs. sales agreed ratio, displaying how focused and effective we are at selling homes, especially in the demanding market of late. Activity produced and property listings on our own website were equivalent to an 11-branch enterprise, when we are a 4-branch business.

We celebrated our outstanding Net Promoter Scores. The scores measure customer experience and perception between -100 and +100. We hit 77.5% for 2019 for the company and 100% for three of our Lettings branches. This is an amazing achievement that shows how important relationships with our clients are to Ashtons. 97% of 346 respondents even said they would recommend us to a friend or colleague.

Looking back at the targets we set for ourselves at the beginning of 2019, we surpassed the predicted New Homes units and our Client Services Department helped 20% more people with their move than anticipated. We successfully implemented a fantastic new HR system for employees and topped our charity campaign with the highest number of votes (11,500) since the initiative began. Legislation such as the tenant fee ban was seamlessly executed.

A highlight for Managing Director, Karl, was most definitely the Top Performers day out to reward the success of our teams. This was thoroughly embraced and has set the bar to run the competition again this year.

2020 has only just begun but we are already making strides in the market, with new innovative tools to apply, high-reaching goals to achieve and notable milestones to recognise. We look forward to sharing our journey with you.


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Dec
04
2020

Alice Boulger

I would definitely recommend Ashtons and use Ashtons in the future when we are looking to buy a house. The service that is provided is...

Dec
02
2020

Carly Oliver-Aziz

Everyone was great from start to finish. Liam and Louise have been amazing! Louise was and is an absolute sweetheart.

Dec
01
2020

Katharine Baker

Ashtons were the best we had dealt with. All staff at Harpenden were excellent but I really feel that Tracie is your prize jewel in...

Nov
30
2020

Anonymous

By far the best estate agent I have dealt with. I was particularly impressed, and grateful to have Louise Walker who was there with me...

Nov
29
2020

Andrew Branch

Our experience of agents in the area is limited, but I would rather deal with Ashtons than the others we spoke to. We chose Ashtons...

Nov
28
2020

Anonymous

Property Management was excellent, reported issue - contractor rang & visited soon after

Nov
27
2020

Dirk Matthysen

Property Management were outstanding, every person I've dealt with is professional and helpful

Nov
25
2020

Kate MacKay

The house was very warm & welcoming. Alexander presented the house very professionally. This is the most Covid-secure viewing we have had & we have...

Nov
23
2020

Anonymous

We dealt with a number of staff members (all from the Harpenden office) throughout our purchase and all were extremely polite, helpful and a pleasure...

Nov
23
2020

James C

Very good efficient and professional. Greg handled it mostly and was always available and got back to you promptly.

Nov
21
2020

Molly Parrish

From the beginning to end of my purchase all the staff I spoke to were really friendly and helpful. They stayed in regular communication with...

Nov
20
2020

Anonymous

Ashtons Lettings were professional right from the start. Questions responded to promptly. I have no doubt they are the best in the business


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